
Inspect Grade
A product site for a QA tool that grades finished home-inspection reports against state Standards of Practice, aimed at firm owners whose license rides on every report.
What we built
Inspect Grade reads a finished home-inspection report and grades the inspector's work against the state's Standards of Practice — an overall grade, a section-by-section scorecard, severity-tagged findings, and coaching notes the firm can hand straight to its team.
The buyer is a multi-inspector firm owner, and the site leads with their actual fear: you can't read every report, but your name is on all of them. From there it has to prove the tool is rigorous rather than a black box, so the product imagery is the output itself — a real scorecard citing the clause, not a generic dashboard illustration.
How we built it
- A hero built around the product's real output instead of a stock dashboard
- The owner's risk named in the first line of the problem section
- Standards named explicitly — TREC, Ohio OAC, InterNACHI — for credibility
- Separate paths for multi-inspector firms and solo inspectors
- "Request early access" as the single repeated action pre-launch
What changed
Inspect Grade leads with the output rather than the pitch, so a skeptical firm owner can judge the rigor of the tool from the first screen and self-select into early access.
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