SEO and GEO: get found on Google and in AI answers.
Search changed. Your customers still Google you — and now they also ask ChatGPT, Perplexity, and Google's AI Overviews. We build small business websites in Columbus and nationwide to show up in both.
SEO isn't an add-on here.
Most small business sites treat search as something to bolt on after launch. We decide what each page should rank for before it is designed, and build the site so search engines and AI assistants can tell exactly who you are, what you do, and where you do it.
What we optimize.
Technical SEO
- Pages that load in under two seconds
- Core Web Vitals in the green
- Clean, crawlable URLs with one canonical form
- XML sitemap submitted to Google Search Console
On-page SEO
- Keyword research before a page is designed
- One clear topic and one H1 per page
- Titles and meta descriptions written to be clicked
- Descriptive image alt text
Local SEO
- Google Business Profile setup and optimization
- Name, address, and phone consistent everywhere
- LocalBusiness structured data
- Your service area stated on the page, in words
GEO — AI search
- Structured data and clear entity markup
- FAQ sections that answer real questions directly
- AI crawlers allowed in robots.txt, plus an llms.txt
- Content that leads with the answer, so it can be quoted
Check our work before you hire us.
Everything on this page is running on madebyvelocity.com right now: structured data on every page, FAQ markup, an AI-crawler allowlist, and a generated llms.txt. View the source of any page — it is the same standard your site gets.
Websites we've built.
Real sites, live today, for businesses that needed to be taken seriously.
DOmedia
A rebuilt marketing site for the leading out-of-home media platform, structured around the two sides of its marketplace.
View project
C2 Platforms
A focused product site for a first-responder communication and situational-awareness platform, built to turn command staff into demo requests.
View project
Donzil Hall Scholarship
A memorial site for a scholarship endowment honoring educator, coach, and veteran Donzil Hall — built to tell his story and make donating effortless.
View projectSEO and GEO questions.
What is the difference between SEO and GEO?
SEO competes for a ranked link on a search results page. GEO — generative engine optimization — competes to be the source an AI assistant like ChatGPT, Perplexity, or Google AI Overviews builds its answer from. Most of the foundations overlap; GEO adds structure and phrasing that make a page easy for a model to quote.
Is SEO included with a new website?
Yes. SEO and GEO are built into the architecture, content structure, and technical foundation of every site we build, not sold as an add-on. Growth and Premium packages add advanced schema, a review strategy, and a deeper GEO content plan.
Can you do SEO on a website you did not build?
Usually the fastest route is a Website Refresh, which starts at $2,000 and includes SEO and GEO optimization of your existing content. If your site is in good shape and just needs ongoing work, our Growth support plan ($350 a month) includes ongoing SEO tweaks and a monthly analytics report.
How long does SEO take to work?
A new site usually starts appearing for its own name and long, specific searches within a few weeks of being indexed. Competitive local terms take months, and they depend on reviews and links as much as on the site itself. Anyone promising page one in thirty days is guessing.
Do you help with local search in Columbus?
Yes. Made by Velocity is based in Dublin, Ohio, and local SEO for Columbus-area businesses — Google Business Profile, consistent business details, and location-aware content — is part of every build.
Want to be the business they find?
Tell us what you do and where — we'll reply within 24 hours with a plan to get you found.
Get your free quote